SpeedieAffiliates

There is a great affiliate survey run out of the US that has just released the 2010 version. The survey received feedback from over 1,000 affiliates. While you can read and download the full report here: www.affstat.com.

I thought it would be good idea to share some of the interesting highlights.

Over 50% of Affiliates maintain an email optin list – Do you offer email creative?

44% of affiliates use PPC to promote affiliate offers? – Do you have a PPC affiliate strategy?

90% of affiliates promote more than one affiliate programme – Are you keeping in touch with your affiliates regularly so they do not forget about you?

36% of affiliates want to hear from their affiliate manager once a week. – Are you?

18% find your programme advertised in an affiliate directory and 18% use Google.  – Are you actively marketing your affiliate programme?

64% of affiliates want to communicate with their affiliate managers via email – Do you have a dedicated email for affiliates?

Nearly 70% of affiliates use Social networks to promote affiliate offers – Do you have any social marketing messages affiliates can use?

Just these few survey questions give affiliate managers a whole heap of ideas to improve their affiliate programme. Don’t just take my word for it though, download the full report and start looking at ways to get more out of your affiliate programme.

Now running an affiliate programme is a great way to attract new business at low risk but one additional benefit of having your own platform is that you can use it to setup and track all of your online activity.

You can set up all of your advertising as affiliates, so for example if you advertised on a given website, you can set them up as an affiliate and give them that code to send traffic to your site. In this way, you can easily see what online traffic is working and what isn’t.

You can also use affiliate links within your emails and autoresponders so you can set each email up as an affiliate or an autoresponder series as an affiliate and track the results.

In addition to this, you can set up affiliates for your PPC campaigns and any social media that you do.

In this way you can track every thing you do online from one screen.

You can then compare all conversions against each other to find the most profitable activity for your business. While trying out different ad types is great, it is only with consistent tracking and conversion data will you be able to figure out what is working and what isn’t.

So not only can you add and manage affiliates, a great way to increase your business, but you can also use the same platform to track all of your own online activity.