SpeedieAffiliates

Towergate today announced the launch of Towergateaffiliates.com , a new service aimed at providing website owners and online introducers with the ability to promote Towergate eInsurance product offerings online.

The platform allows affiliates to send traffic to the various Towergate businesses including Insurance4Carhire, Your Insurance and AssureUK in return for payment of commission on business underwritten.

The platform allows affiliates to view their activity in real time, something that up and until now has not been available across multiple Towergate businesses.

Simon Vella, Towergate eInsurance Director said “The single platform offered by Towergateaffiliates.com allows us to attract affiliates to a range of offers and simply bolt on new offers as they become web enabled. The system allows us to track in a single place, all the affiliate activity carried out on behalf.

“It also allows us to strictly control creative and the way in which we are promoted which is vital to make sure our programme works within the compliance framework.”

Currently the programme is offering four innovative insurance products that affiliates can earn commission on, with many more specialist insurance products available soon:

• Business insurance via Your Insurance Group
• SME and niche business insurance via Assure UK
• Car hire excess insurance via Insurance4carhire.com
• Excess Protection via Insure4 Excess

Towergate Affiliates is provided and managed by Speedie Consultants Limited. Affiliates signing up to the platform will have a direct relationship with Towergate.

The site also has a range of useful tips and articles to help affiliates attract and drive more business.

For more information about Towergate Affiliates – please visit www.towergateaffiliates.com

With the recent news of another affiliate network going to administration, it is sometimes hard for companies to see the benefits of affiliate marketing if the networks are struggling.

That said, affiliate marketing is still a growing industry and can hugely effect your online profits in a very good way.   One advantage of using an affiliate network is that you a get access to a large number of affiliates from day one, but as we are seeing, that advantage can turn into a nightmare if the network collapses as you have no way backup plan to take the affiliates anywhere else or even bring them direct without reinvesting in an standalone in house program that could take some time to develop.

One option we are suggesting to clients is that they look at a direct platform in conjunction with a network option, as then if the worse does happen, you have a backup plan so you can port affiliates fairly quickly to a new system.  It is also a good way to attract the larger affiliates who we are finding prefer to work directly if they can get access to real time stats.

If you would like to have a conversation about our service and how we can help give you that added “insurance” policy in the event of a network collapse then please get in touch. The costs to setup a direct network are coming down all the time.