SpeedieAffiliates

With the recent news of another affiliate network going to administration, it is sometimes hard for companies to see the benefits of affiliate marketing if the networks are struggling.

That said, affiliate marketing is still a growing industry and can hugely effect your online profits in a very good way.   One advantage of using an affiliate network is that you a get access to a large number of affiliates from day one, but as we are seeing, that advantage can turn into a nightmare if the network collapses as you have no way backup plan to take the affiliates anywhere else or even bring them direct without reinvesting in an standalone in house program that could take some time to develop.

One option we are suggesting to clients is that they look at a direct platform in conjunction with a network option, as then if the worse does happen, you have a backup plan so you can port affiliates fairly quickly to a new system.  It is also a good way to attract the larger affiliates who we are finding prefer to work directly if they can get access to real time stats.

If you would like to have a conversation about our service and how we can help give you that added “insurance” policy in the event of a network collapse then please get in touch. The costs to setup a direct network are coming down all the time.

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