Affstat 201014 May
There is a great affiliate survey run out of the US that has just released the 2010 version. The survey received feedback from over 1,000 affiliates. While you can read and download the full report here: www.affstat.com.
I thought it would be good idea to share some of the interesting highlights.
Over 50% of Affiliates maintain an email optin list – Do you offer email creative?
44% of affiliates use PPC to promote affiliate offers? – Do you have a PPC affiliate strategy?
90% of affiliates promote more than one affiliate programme – Are you keeping in touch with your affiliates regularly so they do not forget about you?
36% of affiliates want to hear from their affiliate manager once a week. – Are you?
18% find your programme advertised in an affiliate directory and 18% use Google. – Are you actively marketing your affiliate programme?
64% of affiliates want to communicate with their affiliate managers via email – Do you have a dedicated email for affiliates?
Nearly 70% of affiliates use Social networks to promote affiliate offers – Do you have any social marketing messages affiliates can use?
Just these few survey questions give affiliate managers a whole heap of ideas to improve their affiliate programme. Don’t just take my word for it though, download the full report and start looking at ways to get more out of your affiliate programme.
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